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Concept Store & Rollout

The Brief

To develop a Chad Valley concept toy store capable of roll out across the International Markets. To strengthen the sub brand to stand alone in the retail environment.

Bring to life the brand identity and packaging into a 3 dimensional store environment that was both fun and appealing to kids up to the age of 12.

The Solution

Concept was created as ‘store in a box’ and was shipped from the UK and rolled out in international markets by franchise partners.

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