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Re-Brand Rollout

The Brief

To bring to life the branding in the retail environment in a £70 million rebranding exercise across 800 stores.

The Solution

Cost effective and easy to roll out [7 stores a week].

Linked to the customer journey from web, TV, catalogue and into store.

Created template layouts based upon the Argos buying process.

Developed, designed and built mechanisms that were operationally efficient and repeated the story.

Our solutions reduced capital costs which meant Argos got more for their money.

For more pictures:

http://www.pinterest.com/clearretail/argos-rebrand/

November 2009

BootsWoolworthsSue RyderTchiboYour M&S
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