Share this:

THE BRIEF

To work as part of the Fitch team as the VM expert to deliver the VM strategy, display principles and in-store delivery advising on the design and development of the various fixture types required for the new concept store for Tchibo in Hamburg.

THE SOLUTION

Delivered the concept store and opened the first three stores in Germany.

The VM strategy provided a simple store execution, allowing a quicker in store re-merchandising exercise to support their weekly change programme.

The improved display standards produced a greater ROI.

For more pictures:

http://www.pinterest.com/clearretail/tchibo-prototype-store/

Coca-ColaBritish American TobaccoLadybird
BACK TO TOP