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The Brief

The challenge to work alongside a Global Design & Architectural Firm and ensure VM elements would be complimentary to Club brand identity.  Part of the Baroue store on the first floor, Club was a destination for the ‘tween’ consumer (8-14 years) and it was vital that the concept should have its own identity and VM elements to support that.


The Solution

The 15 meter attractor wall at the entrance of the store was the key VM feature and there was a requirement to provide the necessary theatre to display in particular the new own brand fashion ranges which were developed especially for the region.

A solution which involved working with the UK distributor for Hindsgaul mannequins to select aspirational girl and boy models and determine skin tone, eye colours and wig styles to suit the region. 

The result was a stunning ‘runway effect’ with mannequins placed at various heights and groupings securely fixed using a spigot fixing direct to display fixture.

Further groupings were provided within department.

For more photos, please take a look at:

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